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Britain’s conservative party has changed their logo in hopes of attracting a new group of constituents.

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MARCO WERMAN: The Conservative party in Britain is hoping to change its political fortunes. The party’s been out of office since Tony Blair’s Labour party swept to power in 1997. But polls now show the Conservatives as Britain’s most popular party. The elections are due in the next few months and the Conservatives are trying to re-brand their stuffy image. The party has launched a new more colorful version of its logo which is the image of a tree. The traditional one still remains in blue and green. The new logo shows a rainbow-colored tree. That’s an effort to reach out to Britain’s gay voters. The leader of the Conservative party, David Cameron, says he wants to make his party more inclusive.

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