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Sushi may be synonymous with Japan but the Japanese seem to be losing their appetite for fish. A government study shows the average consumption of seafood in the country has dropped below meat. That’s forced Japan’s fishing industry to take unusual measures to get people to eat their products: it fights back with rock music! Akiko Fujita checked out the sound.

• Gyoko homepage
• Detour Japan article on “fish rockers”
• Follow Akiko Fujita on twitter
• Global Hit on Facebook