Starbucks Coffee Shop Berlin, Germany (Photo: flickr.com/photos/rickz)
A long-time Portland resident now living in Berlin, wonders why in the world Germans would buy coffee from the Seattle-based Starbucks chain.
As Miriam Widman reports, Starbucks is pledging more stores but isn’t doing as well as they’d hoped.
Honestly, I NEVER understood Starbuck’s popularity. If anyone drinks their coffee ‘black’, as I do, Starbucks is NOT palatable–it tastes coarse and burnt. The only way TO enjoy it is with lots whipped cream, sugar and various flavor drizzles. At that point, you’re paying a significant amount to mask the taste and for a LOAD of calories.
Starbucks’ popularity has less to do with milk shakes and schlagsahne than with its free Wifi. When my husband and I traveled in London and Edinburgh this past September, Starbucks was the only place we could reliably duck in to use our smart phones. We checked email, accessed he Internet for train schedules and museum times, and verified what was opened and closed on bank holidays. Berlin’s Kaffee Buchwald may have tradition, but does it offer Wifi?