‘Crotches Kill’: Canadian Campaign to Stop Distracted Driving

By ⋅ February 27, 2013 ⋅ Post a comment

(Photo: Alberta Transportation)

(Photo: Alberta Transportation)

A racy new ad campaign aimed at distracted drivers is being rolled out across the Canadian province of Alberta.

The slogan is Crotches Kill.

The ads remind drivers to keep their eyes on the road and not down at their phones.

Anchor Marco Werman speaks with Parker Hogan.

He’s with Alberta’s Ministry of Transportation.

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Discussion

2 comments for “‘Crotches Kill’: Canadian Campaign to Stop Distracted Driving”

  • http://www.facebook.com/profile.php?id=1218729339 Lisa Lincoln

    Just like in college where the sign said “SEX!!!” Ok, now that we have you’re attention, we’re doing this fundraiser for the team….

  • Paul Erna

    As long as it keeps getting the word out. 40% of teens admit to doing it and 3000+ die > http://zautos.com/distracted-d…