SOS Mata Atlantica says Brazilian households can save more than a thousand gallons of water a year by cutting back on one toilet flush a day. The group isn’t exactly urging people to hold it in. It’s suggesting instead that people relieve themselves in the shower.

They’re not kidding around… this TV ad below shows the Statue of Liberty, Gandhi, basketball players and all sorts of cartoon characters piddling in the shower. They deliver the message that urinating in the shower is harmless and keeps fresh water from being flushed down the toilet.

So, what are you doing to conserve water?

Low flow toilets?
Fewer car washes?
or maybe showering with friend?

Leave your comment below.