NCAA

Student athlete posing in a blue uniform and holding a basketball at a photo shoot

International students still restricted from NIL deals

In 2021, the NCAA made major headlines when it announced that student athletes would finally be allowed to monetize from their name, image and likeness. The market for NIL deals, as they’re called, has exploded, bringing in an estimated $1 billion annually. But international student athletes have yet to be included in lucrative deals due to visa laws. The World’s Bianca Hillier reports.